Marketers call it “collateral.” We dub it SALES TOOLS because its purpose is to convert prospects into customers—no small feat in competitive markets. Effective sales tools help you break through the clutter to get noticed, remembered, sold.
When it comes to sales tools, marketers push brand imagery and messaging—things that offer a perfect view of your identity, products, abilities. Salespeople, on the other hand, want to close deals, period. Both perspectives are vital to your toolkit, since branding and sales together build your value.
You can balance the act by considering your materials through the mind of your customer. Avoid limiting yourself to conventional brochure or slide show solutions. Instead, reflect on what will win over prospects. B2B companies must also consider the efficacy of materials down the sales chain—you won’t be there to drive your points home.
The Guru walks you through every phase of building effective sales tools, from choosing suitable “collateral” to writing, designing, illustrating, and printing and/or digitizing it: |
Clients
Speaking your customers' language. 
