Marketing MEAUREMENT and analysis are essential for keeping up successful campaigns and maintaining positive return on your investments (ROI). This is marketer-speak for "To make more money, you need to look up what sold last time, see that it covered marketing costs, find out what worked, make it better, estimate buyer glee, then get ready to sell more."
Marketing books are packed with tools for evaluating and applying ROI, which are common in the corporate world. But beware of powder-puff metrics. Marketers are often rushed to quantify their activities in terms of profitability, yet this alone offers little proof of current customer/brand performance.
On a tight budget, tracing brand and customer successes back to marketing can be tough. When you can't spend on costly studies, polls and focus groups, consider valuable grassroots sources: customers, dealers, web tools, media.
The highest hurdles you'll jump are simply asking questions and receiving reliable answers. Customers don’t like the role of guinea pig. Even so, the shrewd company can sneak effective inquiries without seeming imposing.
The Guru can help you dig up and sort through your marketing performance:
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Clients
Online traffic tracking. 
